Marketing Communication Manager
United Kingdom, GB – Broadcast Media
At Sky, we’ve been making entertainment better for 25 years. And delivering Sky’s mix of TV that people love, pioneering technology, award-winning service and superfast broadband is a genuine team effort. Across our business, whether in front of the camera or behind the scenes, we’re always looking for new ways to make things better for our customers and for the people who work here.
We have an exciting opportunity for a Marketing Communications Manager to join us in our Customer Engagement team.
Sat within our Customer Management division Customer Engagement is a high profile team and acts as a custodian of existing customer communications. We consistently strive to enrich the relationship with each of our 10m customers through more personalised, relevant and valuable communications delivered within a multi-channel environment. Our aim is to ensure our customers get the most value out of their Sky subscription and at the same time support Sky’s retention, revenue and product attachment ambitions.
In this role you will be instrumental in leading and implementing the multi-channel customer communications plan to deliver against the organisations retention, revenue and operational efficiency targets. You will also play a critical part in developing and implementing plans to support the organisations existing customer multi-channel targets.
Day to Day Responsibilities
End to end campaign management
Ability to establish and lead cross functional working teams
Development of test & learn programmes to continuously identify opportunities to improve
Identify opportunities to engage customers in a multi-channel environment with immediate focus on online/ offline integration and enhancing digital communication plans
Work across the organisation to leverage opportunities to drive additional product attachment in order to support retention and engagement objectives
Audit of end to end customer journey’s to ensure existing customer communications drive optimal performance
Establish reporting & metrics to ensure activity can be attributed to retention, revenue and engagement measures
Development of segmented communications to deliver relevant / valuable messages tailored to customer needs
Partner with the research, insight and data analytics teams to develop insight driven plans and inform recommendations to improve performance of future activity
Proven track record of planning multiple campaigns/programmes and managing delivery against budgets and deadlines
Proficient knowledge base of multi-channel marketing
Experience of working in a digital environment with things are constantly evolving
Entrepreneurial spirit; ambitious, self-starter who is able to effectively navigate an ambiguous environment where plans/projects change at short notice
Flexible attitude, appreciate that the competitive landscape is constantly evolving and able to adapt approach accordingly.
Real team player with solid communication skills
Strong understanding of a subscription based business
Degree educated with a specialism in marketing
Experience in the media sector
This is a truly rare opportunity to join the customer management team of one of the best known brands in the UK.
It’s our people that make Sky Europe’s leading entertainment company. That’s why we work hard to be an inclusive employer, so everyone at Sky can be their best.
For more information please visit http://www.workforsky.com or apply using the link below ref 22580 stating your current/most recent salary and salary expectations on your application.
Due to the fast paced nature of Sky, our vacancy close dates may be subject to change.
At Sky, we’re committed to providing great rewards to the people who drive our success, and that’s not just with a competitive salary and generous annual leave. Whether it’s our private healthcare plan, providing for your future with the Sky Pension Plan or Share Save Scheme, or even experiencing the great products Sky has to offer through free Sky HD, Broadband and discounted Talk – we aim to make your life better by providing a great range of benefits including discounts and salary sacrifice options which fit around your needs.
Sky delivers some of the most diverse content and services on the planet, and we value the same diversity within our business. We provide a culture of entrepreneurialism and opportunity for one and all.
Sky – Believe in Better
No salary provided